July 2, 2021

Why Your Business Needs To Find The Best Domain To Buy

Is the domain name really that important?

I guess you may have heard recently that Voice.com was purchased for 30 million dollars. Did you know about CarInsurance .com sold for about 50 million and VacationRentals .com sold for around 35 million? So, why would companies pay so much for a domain name? There are many factors involved in seeking out and buying the right domain for your business. You should give it much consideration and don’t dismiss it as just a name. 

best domains to buy
best domains to buy

First Thing People See

When potential customers haven’t heard or your business yet the first thing that will register in their mind is the name of your business. If the name doesn’t ring true it can actually turn them off and therefore lose you valuable customers. Take a look at the biggest companies of the last 20 years and get a sense of what worked best for them. Google, Yahoo, FaceBook, YouTube, Target, WalMart, and Apple. What is the common thread between them? They are short and catchy names that are easy to remember. The more you think about them the more they seem like the perfect names. 

Does It Make Sense

Your domain name doesn’t have to directly relate to what your business does but it should. Having an insight into what your total goal is right within the domain name will make it much easier for those that don’t know about your business to immediately gain that knowledge. You know exactly what CarInsurance.com does but if Apple.com was a brand new company you would be clueless. With how fast things move today compare to yesteryear, you need every advantage you can get to gain customers. If you don’t go that route then it is definitely wise to keep it short and catchy. 

SEO Consideration

Thinking about naming your business something new, fun, and different? You might want to think again. Having your target keyword or keywords in your domain name will most definitely help with SEO. If you don’t know by now, having that right keywords for your website will expedite the process of moving you up in the search results. You don’t necessarily have to keyword stuff your domain name- and probably shouldn’t! Doing that for a legitimate new business will make it appear trashy and unprofessional. Instead, use your brand in your domain name. And when at all possible, keep your name down to one or two words. At the most your domain name should  really only be three words total. It’s probably a good idea to learn a little bit about using the proper keywords and which ones would benefit you the most. Ahrefs has a free keyword generator that you can use to start out.

best domains to buy
best domains to buy

You Named Your Business Already

You did it! You brainstormed and researched and came up with the most incredibly perfect name for your company. You may have even gone as far and printing business cards and marketing material. You couldn’t help yourself right? The first phases of creating a new business can be very exciting and fun. After you did all of that you realized that you didn’t even think to check to see if your most incredibly perfect name was currently available to buy as a domain. So, you check and guess what? IT’S TAKEN! Now what? You could put a hyphen in the name or go with a .NET, but that could be damaging to building up your business quickly. You could choose a different name or alter it a bit, but that wouldn’t be what you really are looking for. So, there is usually the option to buy the domain on the aftermarket. Some aftermarket domains have a buy it now so that you can secure it fast and easy as long as you’re willing to pay to cost. Or it may be possible to go through a broker to work on your behalf to get the domain. Either way, there are many big companies that have paid top dollar to ensure they have the domain that is truly needed. You should consider taking the same approach so that your business starts off in the right direction. 

best domains to buy
best domains to buy